Joakim Lindbom (CTO , Capgemini) and Casimir Artmann (Enterprise Architect, Sogeti) discuss the perceived lack of benefits with loyalty program and how to improve them so that they are beneficial for the customers.
You can follow them on twitter as @JoakimLindbom and @Artmann
This episode was recorded at Joakims home in Helsingborg during August 2015.
1) Can information about you be sold without your consent? - https://youtube.com/watch?v=KahTDelPwkw
2) Reinventing loyalty programs for the digital age - http://capgemini-consulting.com/reinventing-loyalty-programs
3) Espressohouse app - espressohouse.com/coffee-card/espresso-house-app/
Architecture Corner is a part of Disruptive Architecture - disruptivearchitecture.info
Published by Artmann Media, Höganäs, Sweden, August 2015.
Copyright: Creative Commons License, Attribution Share Alike