Right competence for the job
You just got a new wild horse, and you need help to train her and you don’t know how.
Who would you like to get help from?
A person who trained wild horses before
A person who trained ordinary horses
A person who trained dogs
A person who looks good and is nice
I can myself
When your business is doing something completely different, who do you ask for help?
It’s easier to train a wild horse than run a transformation project.