Pizza as a service is flawed

The concept of pizza as a service is flawed, but not in the way you think.

If you seen Lucifer on TV, you know that he asks the suspect what he desire the most, and this is the question we must answer when doing business development.

As a customer, what do I truly want? Is it pizza as a service ot something else I want?

When I was 18 on Sweden, the only way to get beer or wine legally was to drink it at a restaurant. But regulations in those days were that you needed to order food to get alcoholic beverages.

This is why we had half a pizza and several large beers at the local pizzeria before going to the next place.

Today, my main reason for getting a pizza is when we are at the stable and don’t have access to a kitchen or time to prepare a meal.

Another classic reason for ordering a pizza is when you have a hangover and want lots of calories. Typical example in Sweden is New Years day that is peak pizza.

What are then the most important capabilities for the local pizzeria then. First of all, it’s the location. Second, if you serve pizza at the restaurant, you need to be able to provide alcoholic beverages.

That you have pizza as a service is less important, more important is to cook food with cheap ingredienses that could be served fast, both at the restaurant or to take-away.

If you want to share a moment with friends and family, pizza as a service is not highest priority unless you have a customer segment that crave for pizza.