Dire Straits nailed it a long time In their album Brothers in Arms
"That ain't workin' that's the way you do it
Money for nothin' and chicks for free
Now that ain't workin' that's the way you do it"
Today, both consumers and enterprises want IT for free. However, there is nothing as a free lunch. Services to consumers are paid by advertisers, but this revenue model doesn't work for enterprises.
You can't continue to expect lower IT-cost forever, doing the same things in the same way as today, without loosing quality of the provided services. The big question for next years is how to solve this conundrum.
Merry Christmas and a Happy new year to all of you