Digital is not enough
A lot of companies are talking about the importance of being digital, but they miss the point. A very good example of this is Kodak, who didn't get what digital was about for their end-customers.
I need a new IT-platform, but why?
IT is not fashion, so why do I need a new IT-platform?
When a client want a new IT-platform, my question is why? Isn’t the old one still usable? If they have a hard time to give a reasonable answer, I try to ask some leading questions.
What is innovation for you?
As we see from the examples in music, photography and telephony, different types of innovation is often linked together and they all depends on business models and business model innovation.
Is this innovation in telephony?
What do you mean with innovation? This is the third example is where we look at Telephony and what the consumer want to archive.
Is this innovation in Photography?
What do you mean with innovation? This is the second example where we look at Photography and what the consumer want to archive.