A lot of companies are talking about the importance of being digital, but they miss the point. A very good example of this is Kodak, who didn't get what digital was about for their end-customers.
IT is not fashion, so why do I need a new IT-platform?
When a client want a new IT-platform, my question is why? Isn’t the old one still usable? If they have a hard time to give a reasonable answer, I try to ask some leading questions.
What do you mean with innovation? This is the third example is where we look at Telephony and what the consumer want to archive.
What do you mean with innovation? This is the second example where we look at Photography and what the consumer want to archive.